Privacy and Data Handling Policy

1. Introduction

Overview of the Privacy Policy

Lemon Africa ("we," "us," "our") is committed to protecting the privacy and security of your personal information. This policy explains how we collect, use, share, and protect personal information in compliance with South Africa's Protection of Personal Information Act (POPIA), the European General Data Protection Regulation (GDPR), and Amazon Seller requirements.

Purpose of the Policy

The purpose of this policy is to ensure transparency in our processing of personal information and to inform data subjects of their rights.

Scope and Applicability

This policy applies to all personal information processed by Lemon Africa through our website, mobile applications, and during the provision of our services.

Definitions of Key Terms

- Consumer: An individual who uses Lemon Africa's platform to purchase products or services.

- Seller/Vendor: Businesses or individuals offering products or services through Lemon Africa's platform.

- PII (Personal Identifiable Information): Information that can be used on its own or with other information to identify, contact, or locate a single person.

- Third-Party Data Processors: External organizations that process personal information on behalf of Lemon Africa.

- First-Party Data Processors: Internal departments or divisions within Lemon Africa that process personal information.

- GDPR (General Data Protection Regulation): EU legislation that sets guidelines for the collection and processing of personal information of individuals within the European Union.

- POPIA (Protection of Personal Information Act): South African legislation that governs the processing of personal information.

2. Information Collection

Types of Personal Information Collected

We collect personal information such as names, contact details, payment information, and browsing behaviors.

Methods of Collection

Personal information is collected via our website, mobile apps, during purchase transactions, and through interactions with our customer service.

Lawful Basis for Processing Personal Information

We process personal information based on consent, contractual necessity, legal requirements, and legitimate interests.

Consent and Withdrawal

Data subjects have the right to consent to processing their personal information and withdraw their consent at any time.

3. Use and Processing of Personal Information

Purpose of Use

We use personal information to provide and improve our services, for customer support, marketing, and compliance with legal obligations.

Data Minimization and Retention

We retain personal information only for as long as necessary for the purposes it was collected and comply with legal and regulatory requirements.

Data Accuracy and Updates

We take steps to ensure personal information is accurate, complete, and up-to-date.

Security Measures and Safeguards

We implement physical, technical, and administrative measures to protect personal information against unauthorized access, disclosure, alteration, and destruction.

Transfers of Personal Information

Personal information may be transferred to third-party service providers and across borders in compliance with legal frameworks and safeguards.

4. Rights of Data Subjects

Access to Personal Information

Data subjects have the right to access their personal information held by us.

Rectification of Personal Information

Data subjects have the right to request correction or completion of their personal information.

Erasure of Personal Information

Data subjects can request the deletion of their personal information under certain conditions.

Objection to Processing

Data subjects have the right to object to the processing of their personal information.

Transfers of Personal Information

Personal information may be transferred to third-party service providers and across borders in compliance with legal frameworks and safeguards.

5. Information Sharing and Disclosure

Third-Party Service Providers

We share personal information with third-party service providers for processing activities necessary for service provision.

Client Organisations

Information may be shared with client organizations in accordance with our service agreements and privacy obligations.

Legal Requirements and Compliance

We may disclose personal information to comply with legal obligations or protect our rights.

Cross-Border Transfers

Personal information may be transferred internationally in accordance with applicable data protection laws.

6. Cookie and Tracking Technologies

Use of Cookies

We use cookies to enhance website functionality, analyze site usage, and support marketing efforts.

Tracking Technologies and Analytics

We employ tracking technologies to gather data on website traffic and interaction patterns.

Cookie Management Options

Users can manage cookie preferences through their browser settings.

7. Marketing and Communication

Consent for Marketing Communications

We obtain explicit consent before sending marketing communications.

Opt-out and Unsubscribe Options

Data subjects can opt-out of marketing communications at any time.

8. Data Breach Notification

Procedures for Handling Data Breaches

We have procedures in place to detect, report, and investigate personal data breaches.

Notification Obligations

We will notify affected individuals and relevant authorities of data breaches as required by law.

9. Updates and Changes to the Privacy Policy

Notification of Changes

We will update this policy as necessary to reflect changes in our practices, legal requirements, and advancements in technology.

Policy Version Control

We maintain a version control system for this policy to track changes over time.

10. Detailed Contact Information

For any questions, concerns, or requests regarding this privacy policy or our handling of your information, you can contact us by the following means:


Contact Form: Available on our website at

You have the right to make a complaint at any time to the national supervisory authority for data protection issues. However, we would appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.